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Nov 07, 2011 - VIP Breast Imaging Debuts Automated Breast Ultrasound Technology

VIP Breast Imaging Debuts Automated Breast Ultrasound Technology

TORONTO, Nov. 7, 2011 /CNW/ - VIP Breast Imaging, exclusive provider of somo*v(TM) Automated Breast Ultrasound (ABUS), introduces one of the best-kept secrets in breast screening at the National Women's Show being held at the Metro Convention Centre from November 11th to 13th, Booth #711.

Leading the way with innovative and effective breast screening technology, VIP Breast Imaging is proud to offer the first somo*v(TM) ABUS 3D automated breast ultrasound in the country. Its mission is to provide a life-saving opportunity by offering the latest breakthrough in breast imaging technology and to improving survival rates of breast cancer through early detection.

VIP Breast Imaging also announces its guest speaker at the National Women's Show, Health and Wellness Stage on Saturday, November 12th at 12 noon, Nancy M. Cappello, PhD, Founder and President of Are You Dense, Inc. & Are You Dense Advocacy, Inc. Dr. Cappello will share her experience, strength and hope as a breast cancer survivor and advocate to increase awareness of dense breast tissue and its significance in the early detection of breast cancer, "Why I talk to Strangers About My Breasts: Exposing the Secret of Dense Breast Tissue".

"Being diagnosed with late stage cancer metastasized to 13 lymph nodes weeks after receiving a 'normal' mammography report, I made a pledge as I endured aggressive treatment to change the standard protocols for how breast density information is communicated to women," said Dr. Nancy M. Cappello. "It is time for women with dense breast tissue to have equal access across the United States and beyond, to an early breast cancer diagnosis. I'm looking forward to sharing the benefits of early diagnosis for women with dense breasts at the National Women's Show and informing them of the additional screening tools available to find cancer at its earliest stage."

"The somo*v(TM) ABUS system is safe, painless, radiation-free and non-invasive 3D ultrasound specifically developed for whole breast imaging. ABUS screening is delicate as a pregnancy ultrasound, yet very accurate for the early detection of breast cancer in the initial stages before a lump is felt. ABUS screening has been proven especially effective in women with dense breast tissue." said Tina Ureten, MD, RDMS, RDCS, Founder and President of VIP Breast Imaging. "Even women who do not have dense breasts will benefit from our services. In fact we believe all women should take advantage of this new technology that could save lives through early detection. ABUS can be used safely for younger, pregnant, lactating, post-operative or women who are high risk and would otherwise be adverse to receiving a radiation dose from a mammogram."

About Are You Dense, Inc.

Are You Dense, Inc. is a non-profit organization dedicated to informing and educating the public about dense breast tissue and its significance for the early detection of breast cancer. Its sister affiliate Are You Dense Advocacy, Inc. was recently formed to focus on legislative efforts and changes to public policy in breast cancer screening protocols for early detection. For more information, visit

About VIP Breast Imaging

Comfortable breast imaging is possible. Comfortable breast imaging is here dedicated to providing safe, accessible, cost-effective screening in the early detection of breast cancer for Canadian women regardless of age or medical history. Our mission is to provide a life saving opportunity to all who seek out our service, and to do this by offering the latest state-of-the-art advanced ultrasound systems for safe and accurate breast scanning, operated by caring, professionally trained, and licensed technicians and read by radiologists specializing in 3D breast ultrasound, in a comfortable, relaxing environment. For more information, visit:

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